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E-book
Author Alexander, Rachael, author.

Title Imagining gender, nation and consumerism in magazines of the 1920s / Rachael Alexander
Published London : Anthem Press, [2022]
©2022

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Description 1 online resource (xii, 246 pages) : illustrations
Series Anthem studies in book history, publishing and print culture
Anthem studies in book history, publishing and print culture.
Contents Introduction -- 1. Two Home Journals: A Comparative Approach -- 2. The Art of Femininity: Aspiration and Self-Improvement -- 3. The Home and Domesticity: Readers, Consumers, Citizens -- 4. Fashionable, Beautiful, Moral: Idealised Images of Femininity
Summary "Offering the first comparative study of 1920s' US and Canadian print cultures, Imagining Gender, Nation and Consumerism in Magazines of the 1920s examines the highly influential Ladies' Home Journal (1883-2014) and the often-overlooked Canadian Home Journal (1905-1958). American magazines were, in the main, established earlier than their Canadian counterparts, and the Ladies' Home Journal was pioneering in the development of the stylistic and economic model of the modern mass-market magazine. Unsurprisingly the Canadian Home Journal -- and Canadian magazines more generally -- made use of the tried-and-tested methods developed south of the 49th parallel. This, combined with comparatively far smaller circulations, has led to the unflattering assumption that Canadian magazines were merely derivative of their American predecessors. The present book argues that this is not the case, but that both magazines make use of -- and manipulate -- the conventions of the magazine form in notably different ways, as they work to construct their imagined audiences."-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Rachael Alexander is an early-career researcher, based at the University of Strathclyde, UK, where she teaches English literature. Her research focuses on American, Canadian and British magazines published throughout the twentieth century, considering them as collaborative texts, cultural artefacts and commercial products
Description based on print version record
SUBJECT Ladies' home journal
Canadian home journal
Subject Sex role in mass media -- History -- 20th century
American periodicals -- History -- 20th century
Canadian periodicals -- History -- 20th century
Women's periodicals -- History -- 20th century
Consumption (Economics) -- United States -- History -- 20th century
Consumption (Economics) -- Canada -- History -- 20th century
American periodicals
Canadian periodicals
Consumption (Economics)
Sex role in mass media
Women's periodicals
Canada
United States
Genre/Form History
Form Electronic book
ISBN 9781785273483
1785273485
9781785273490
1785273493