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Book Cover
Author Lamb, Amanda M., author

Title Xerox Corporation : developing a new image / Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary After an extensive study, Xerox decided to undergo a rebranding. After unveiling a new logo, the challenge is to A) roll out the new logo, B) change perception that Xerox only makes copiers, and C) demonstrate that the rebranding was worth the multimillion dollar investment
Notes Originally published: Lamb, A.M., Elston, L.P., & ORourke, J. S. (2008). Xerox Corporation: Developing a new image. 08-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Xerox Corporation.
Copying machine industry -- Marketing.
Form Electronic book
Author Elston, Lauren P., author
O'Rourke, James S., 1946- author
ISBN 9781526404893 (ebook)