Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1 -- STRATEGIES; Chapter 1 -- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2 -- A NEW PHENOMENON; Chapter 3 -- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4 -- HOW TO OPTIMIZE CSR; Chapter 5 -- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6 -- MANAGING, MONITORING, AND REPORTING; PART 2 -- CASE STUDIES; NOTES; Case Study 1 -- PT UNILEVER INDONESIA, Tbk
Summary
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus
