"The internet has brought massive changes to the business world. Even though dot-com retailers have taken a beating in the stock market from time to time, more and more people are buying merchandise online. Virtually every business has its own website." "E-mail has replaced a large amount of business mail. At the same time, personal presentations have become more important. So while the press runs are now smaller for letterheads and envelopes, the quantity of business cards being printed has increased, and the use of presentation folders has become much more common." "As designers, we must constantly reinvent ourselves; we must change to keep ahead of the curve. This book was designed to be a comprehensive reference on how designers have created consistent identities using both paper and pixels."--BOOK JACKET
