Title Public relations : theory and practice / edited by Jane Johnston and Mark Sheehan

Edition Fourth edition Published Sydney : Allen & Unwin, 2014 Crows Nest, NSW : Allen & Unwin, 2000, 2014 ©2014

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W'PONDS	659.2 Joh/Prt 2014		AVAILABLE
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Description xv, 424 pages : illustrations, portraits ; 23 cm Contents Part 1: Foundations of public relations. 1. An overview of public relations / Jane Johnston and Clara Zawawi -- 2. A brief history of public relations in Australia and New Zealand / Mark Sheehan -- Part 2: Process and application of public relations. 3. Research and evaluation / Leanne Glenny and Raveena Singh -- 4. Strategy and planning / Elspeth Tilley -- 5. Tactics / Paul Adams -- 6. Media relations / Jane Johnston -- 7. Social media / Deirdre Quinn-Allan and Emma Bennett -- 8. Integrated marketing communication / Chris Galloway -- Part 3: Working with key publics and fields of practice. 9. Corporate public relations and investor relations / Damian John Gleeson -- 10. Government and political public relations / Stephen Stockwell -- 11. Community engagement and the third sector / Kristin Demetrious -- 12. Internal communication / Marianne D. Sison -- Part 4: Navigating the challenges of public relations. 13. Crisis and issues management / Hamish McLean -- 14. Law for public relations professionals / Mark Pearson -- 15. Ethical practice / Lelde McCoy Summary This book is the leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession Analysis Australian Media & communication studies Notes First edition published 2000 Includes index Bibliography Includes bibliographical references Audience Tertiary/Undergraduate Subject Communication. Corporations -- Public relations -- Australia. Public relations and politics -- Australia. Public relations and law -- Australia. Public relations -- Australia. Public relations. Author Johnston, Jane, 1961- editor Sheehan, Mark, 1959- editor ISBN 9781743314036

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