Title Excellent public relations and effective organizations : a study of communication management in three countries / Larissa A. Grunig, James A. Grunig, David M. Dozier

Published Mahwah, N.J. : Lawrence Erlbaum, 2002

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Description 1 online resource (xiii, 653 pages) : illustrations Series LEA's communication series LEA's communication series. Contents Excellence in Public Relations and Communication Management: A Review of the Theory and Results -- Methodology of the Excellence Study -- Isolating the Excellence Factor -- The Value of Public Relations -- Empowerment of the Public Relations Function -- Communicator Roles -- Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms -- Models of Public Relations -- The Origins, Management, and Outcomes of Programs for Key Publics -- Activism and the Environment -- Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity -- New Directions for Research Suggested by the Excellence Study -- Questionnaires for Heads of Public Relations Departments -- Questionnaire for CEO or Other Member of the Dominant Coalition -- Employee Questionnaire -- Qualitative Interview Protocol Summary "This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Updating the general theory of the management role of public relations and its value to an organization, researchers Larissa A. Grunig, James E. Grunig, and David M. Dozier present both quantitative and qualitative research results from their 15-year study of 300 organizations in the United States, Canada, and the United Kingdom, providing additional details and statistical analyses beyond the scope of previously published reports." "This volume defines public relations as a management function and its role in strategic management, then develops a comprehensive theory of communication management. Covering such topics as models of public relations, public relations roles, employee communication, and activism, Excellent Public Relations and Effective Organizations puts forth new theoretical approaches to PR study, and provides through treatment of the full range of factors that lead to excellence in public relations." "This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--Jacket Bibliography Includes bibliographical references and indexes Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL Print version record digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Subject Corporations -- Public relations -- United States Corporations -- Public relations -- Canada Corporations -- Public relations -- Great Britain BUSINESS & ECONOMICS -- Public Relations. Corporations -- Public relations Informationsmanagement Kommunikation Management Unternehmen Öffentlichkeitsarbeit Public relations. Organisaties. Management. Entreprise. Efficacité organisationnelle. Communication en gestion. Relations publiques. Canada Great Britain United States Großbritannien Kanada USA Canada. États-Unis. Genre/Form Management Public relations Form Electronic book Author Grunig, James E Dozier, David M LC no. 2002016471 ISBN 1410606619 9781410606617 9781135692889 1135692882 9781135692834 1135692831 9781135692872 1135692874

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