| Description |
xxix, 378 pages : illustrations ; 24 cm |
| Contents |
Pt. I. Understanding Your Online Reputation -- Ch. 1. Your World Is Now Radically Transparent -- Ch. 2. You Don't Own Your Company's Reputation -- Ch. 3. Developing Your Personal Brand -- Ch. 4. Navigating the New Rules of Engagement -- Pt. II. Building Your Radically Transparent Reputation -- Ch. 5. The Art of Generating Buzz -- Ch. 6. Managing Your Reputation with SEO -- Ch. 7. Using Multimedia Content to Engage Your Audience -- Ch. 8. Writing Engaging Text -- Ch. 9. The Power of Blogs -- Ch. 10. Social Networking -- Ch. 11. Your Online Activities: You Are What You Do -- Pt. III. Monitoring, Repairing, and Planning your Online Reputation -- Ch. 12. The Importance of Reputation Monitoring -- Ch. 13. Monitoring Your Online Reputation -- Ch. 14. Repairing Your Online Reputation -- Ch. 15. Seven-Step Action Plan |
| Summary |
"The explosion of social media - blogs, social networking sites, video sharing sites - has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management." "Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Corporate image -- Computer networks.
|
|
Corporations -- Public relations -- Computer networks.
|
| Author |
Strauss, Judy.
|
| LC no. |
2007051638 |
| ISBN |
9780470190821 (paperback) |
|
0470190825 (paperback) |
|
