An advertisement that never changed -- From literature to business -- Good money in good English -- What you want and where to get it -- The 100% self-correcting course in English language -- Grammar and vocabulary -- The finishing touches -- Every day people judge you -- Just 15 minutes a day -- A better self : manners, music, and muscles -- Smile -- Language, culture, and anxiety -- Linguistics and the new rhetoric -- Study at home -- School's out -- The Sherwin Cody legacy
Summary
Linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early-20th century cultural history. The author shows how Cody became a grammatical entrepreneur and mass-marketer whose ads asked 'Is Good English Worth 25 Cents to You?'
Bibliography
Includes bibliographical references (pages 165-189) and index
