| Description |
208 pages : illustrations (chiefly colour), portraits (chiefly colour) ; 26 cm |
| Summary |
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal |
| Notes |
Includes index |
| Subject |
Advertising -- Case studies.
|
|
Advertising.
|
|
Creativity in advertising.
|
| Genre/Form |
Case studies.
|
| ISBN |
9781780671680 (paperback) |
|
