2014

100 ways to create a great ad

Collins, Tim, author

London : Laurence King, 2014

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2016

¿Cómo dar forma a las ideas publicitarias según el medio de difusión?

Farran Teixidó, Eduard



 

2014

Creative advertising : an introduction

Sorrentino, Miriam, author

London : Laurence king publishing, 2014

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2024

Creative advertising concept and copy : a practical, multidisciplinary approach

Miliopoulou, Georgia-Zozeta, author

London ; New York : Routledge, Taylor & Francis Group, 2024

 

2016

Creative Direction in a Digital World : a Guide to Being a Modern Creative Director

Harrell, Adam



 

2012

Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator

Lois, George, author.

London : Phaidon Press Limited, 2012

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2016

Desde la trinchera : manual de supervivencia en creatividad publicitaria

Farran Teixidó, Eduard, author
Primera edición en formato digital
Barcelona : Editorial UOC, [2016]

 

2009

Ignore everybody : and 39 other keys to creativity

MacLeod, Hugh, 1965-

New York : Portfolio, 2009

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2019

SORRY SPOCK, EMOTIONS DRIVE BUSINESS : proving the value of creative ideas with science

MORGAN, ADAM W



 

2021

Why does the pedlar sing? : what creativity really means in advertising

Feldwick, Paul, author

Kibworth Beauchamp, Leicestershire : Matador, 2021

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