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Book Cover
Author Peña, Carolyn Thomas de la

Title Empty pleasures : the story of artificial sweeteners from saccharin to Splenda / Carolyn de la Peña
Published Chapel Hill : University of North Carolina Press, ©2010


Description 1 online resource (279 pages) : illustrations
Contents False scarlet : healthful sugar vs. adulterous saccharin in the early twentieth century -- Alchemic ally : women's creativity and control in saccharin and cyclamates -- Diet men : the food-pharma origins of artificially sweetened products -- Prosperity stomachs and prosperous women : diet entrepreneurs -- Saccharin rebels : the right to risky pleasure in 1977 -- Nutrasweet nation : profit, peril, and the promise of a free lunch -- Conclusion : Splenda, sugar, and what mother nature intended
Summary From the Publisher: Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can "have their cake and eat it too," but Empty Pleasures argues that these "sweet cheats" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true
Bibliography Includes bibliographical references and index
Notes English
Print version record
SUBJECT Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld gnd
Subject Nonnutritive sweeteners -- History
Saccharin -- history
Diet, Reducing -- history
Weight Loss -- history
Nonnutritive sweeteners
Diätetisches Lebensmittel
Genre/Form History
Form Electronic book
ISBN 9780807879672