Description |
1 online resource : illustrations |
Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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Summary |
A major barrier for growth of large multi-business-unit firms is the inability to resource the critical initiatives to winboth in terms of dollars and people. The underpinning of the challenge involves the conflict between resourcing current cash-generating legacy businesses vs. new initiatives which may not, in the short term, produce positive financial results. Most companies do not have a formal portfolio process to deal with this fundamental issue. The Healthcare Solutions business unit of Danaka is a fictional business based on real business experiences. The principle challenge is the need for this business to free up $300 million of current, budgeted R&D projects to fund new, unfunded initiatives to meet its five-year growth objectives. Tools and processes are introduced via interactive spreadsheets that show how to make the tough portfolio decisions on a project-by-project basis |
Notes |
Originally published: Cooper, R., & Jeffery, M. (2008). Danaka Corporation: Healthcare Solutions Portfolio Management. 5-105-006. Evanston, IL: Kellogg School of Management, Northwestern University |
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Description based on XML content |
Subject |
Danaka Corporation
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Portfolio management -- United States -- Case studies
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Strategic planning -- United States -- Case studies
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Portfolio management
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Strategic planning
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United States
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Jeffery, Mark, author
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ISBN |
9781473994669 |
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1473994667 |
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