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E-book
Author Cooper, Robert, author

Title Danaka Corporation : healthcare solutions portfolio management / Robert Cooper, Mark Jeffery
Published London : SAGE Publications Ltd, 2017

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary A major barrier for growth of large multi-business-unit firms is the inability to resource the critical initiatives to winboth in terms of dollars and people. The underpinning of the challenge involves the conflict between resourcing current cash-generating legacy businesses vs. new initiatives which may not, in the short term, produce positive financial results. Most companies do not have a formal portfolio process to deal with this fundamental issue. The Healthcare Solutions business unit of Danaka is a fictional business based on real business experiences. The principle challenge is the need for this business to free up $300 million of current, budgeted R&D projects to fund new, unfunded initiatives to meet its five-year growth objectives. Tools and processes are introduced via interactive spreadsheets that show how to make the tough portfolio decisions on a project-by-project basis
Notes Originally published: Cooper, R., & Jeffery, M. (2008). Danaka Corporation: Healthcare Solutions Portfolio Management. 5-105-006. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on XML content
Subject Danaka Corporation
Portfolio management -- United States -- Case studies
Strategic planning -- United States -- Case studies
Portfolio management
Strategic planning
United States
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Jeffery, Mark, author
ISBN 9781473994669
1473994667