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Subjects (1-5 of 5)
Marketing -- Databases.
1
1998
A business perspective on database marketing and consumer privacy practices
Milne, George R.
Cambridge, Mass. : Marketing Science Institute, 1998
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W'PONDS
025.0665884 Mil/Bpo
AVAILABLE
2
1999
Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?
Phelps, Joseph (Joseph E.)
Cambridge, Mass. : Marketing Science Institute, 1999
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WATERFT BUSINESS
658.84 Phe/Mip
AVAILABLE
3
2013
Marketing Database Analytics : Transforming Data for Competitive Advantage
Banasiewicz, Andrew D
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Electronic Resources
4
1998
Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet
Janal, Daniel S.
1998 edition
New York : J. Wiley, [1998]
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WATERFT BUSINESS
658.800285 Jam/Omh
AVAILABLE
5
2003
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
Villamora, Grace Avellana
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