Limit search to available items
Record 46 of 47
Previous Record Next Record
Book Cover
E-book
Author Tomes, Nancy, 1952- author.

Title Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes
Published Chapel Hill : The University of North Carolina Press, [2016]
©2016

Copies

Description 1 online resource (xviii, 538 pages) : illustrations
Series Studies in social medicine
Studies in social medicine.
Contents part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate
Summary In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time
Bibliography Includes bibliographical references (pages 473-518) and index
Notes English
Print version record
SUBJECT Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld gnd
Subject Consumer-driven health care -- United States -- History
Medical care -- United States -- History
Medicine -- United States -- Marketing -- History
History.
Marketing.
Humanities.
Economics.
Delivery of Health Care -- history
Community Participation -- history
History, 20th Century
Marketing of Health Services -- history
History
Marketing
Humanities
Economics
history (discipline)
marketing.
humanities.
economics.
BUSINESS & ECONOMICS -- Insurance -- Risk Assessment & Management.
HISTORY -- United States -- 20th Century.
Consumer-driven health care
Medical care
Medicine -- Marketing
Medizin
Gesundheitswesen
Arzneimittel
Konsumgesellschaft
Werbung
Patient
SUBJECT United States
Subject United States
Genre/Form Electronic books
History
Form Electronic book
LC no. 2015029217
ISBN 9781469622798
1469622793
9781469622781
1469622785