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Book Cover
E-book
Author Jaffee, Daniel, 1965- author.

Title Brewing justice : fair trade coffee, sustainability, and survival / Daniel Jaffee
Edition Updated edition with a new preface and final chapter
Published Oakland, California : University of California Press, [2014]
©2014

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Description 1 online resource (xxi, 405 pages) : illustrations
Contents Introduction; 1. A Movement or a Market? -- 2. Coffee, Commodities. -- 3. One Region, Two Markets. -- 4. The Difference a Market Makes: Livelihoods and Labor. -- 5. A Sustainable Cup? Fair Trade, Shade-Grown Coffee, and Organic Production. -- 6. Eating and Staying on the Land: Food Security and Migration. -- 7. Dancing with the Devil?. -- 8. "Mejor, Pero No Muy Bien Que Digamos": The Limits of Fair Trade. -- 9. Strengthening fair trade. -- Conclusion
Summary Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But what does a fair-trade label signify? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec Indigenous communities in Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair-trade market, and compares them to conventional farming families in the same region. The book carries readers into the lives of coffee-producer households and communities, offering a nuanced analysis of fair trade?s effects on everyday life and the limits of its impact.€Brewing Justice paints a clear picture of the dynamics of the fair-trade market and its relationship to the global economy. Drawing on interviews with dozens of fair-trade leaders, the book also explores the movement?s fraught politics, especially the challenges posed by rapid growth and the increased role of transnational corporations. It concludes with recommendations to strengthen and protect the integrity of fair trade. This updated edition includes a substantial new chapter that assesses recent developments in both coffee-growing communities and movement politics, offering a guide to navigating the shifting landscape of fair-trade consumption
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Coffee industry -- Developing countries
Exports -- Developing countries
Competition, Unfair.
Coffee -- Prices -- Developing countries
BUSINESS & ECONOMICS -- Exports & Imports.
BUSINESS & ECONOMICS -- International -- General.
BUSINESS & ECONOMICS -- International -- Marketing.
POLITICAL SCIENCE -- International Relations -- Trade & Tariffs.
SOCIAL SCIENCE -- Sociology -- General.
Coffee industry
Coffee -- Prices
Competition, Unfair
Exports
Developing countries
Form Electronic book
ISBN 9780520957886
0520957881
1322058784
9781322058788