| Description |
xiii, 248 pages : illustrations ; 23 cm |
| Contents |
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution |
| Summary |
In this book the author maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [193]-238) and index |
| Notes |
Online (ebrary) |
| Subject |
Digital media -- Technological innovations.
|
|
Mass media -- Audiences.
|
| LC no. |
2010023906 |
| ISBN |
0231150342 (cloth : alk. paper) |
|
0231150350 (paperback: alk. paper) |
|
0231520948 (ebook) |
|
9780231150347 (cloth : alk. paper) |
|
9780231150354 (paperback: alk. paper) |
|
9780231520942 (ebook) |
|
