| Description |
xvi, 262 pages : illustrations ; 26 cm |
| Contents |
Part 1: Media and Society -- 1. Introduction / Tony Chalkley -- 2. What exactly is media, and what is 'new' in new media? / Toija Clinque -- 3. Subtext: are we really just mass media sponges? / Toija Clinque -- 4. narrative, communication tools and making mean: 'Tell me a story!' / Adam Brown -- 5. Mpm-verbal communication: why are you so defensive? / Tony Chalkley -- 6. Gender and communication: why and how men and women communicate / Tony Chalkley -- 7. Designing desire: advertising, consumption and identity / Mitchell Hobbs -- 8. Semiotics: making meaning from signs / Mitchell Hobbs -- 9. Postmodernism: why should I care? / Brad Warren |
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Part 2: Content and Culture -- 10. Ideology and meaning in film: life in surround sound / Adam Brown -- 11. Organisational/Professional communication: modelling the world of work / Tony Chalkley -- 12. Values, ideals and power in the brave new digital world / Toija Clinque -- 13. Constructed reality: what's 'real' nowadays -- Part 3: Communication and Control -- 14. Social networking and social norms: 'be nice or I'll delete you' / Adam Brown -- 15. Games: the serious business of play / Mark Finn -- 16. Has Captain Jack Sparrow got an iPod? Technology, piracy, creativity and ownership / Tony Chalkley --17. Surveillance: why is everyone staring? / Tony Chalkley --18. Reality TV and constructed reality: what would Foucault think of Big Brother? / Brad Warren -- 19. Conclusion: Do we communicate 'less' or 'more' in the digital age? / Tony Chalkley |
| Summary |
This text provides a thorough and engaging introduction to media and communications studies. It works through many of the major topics found in first year media and communications courses |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication -- Textbooks.
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Communication.
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Digital media and culture
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Digital media -- Social aspects.
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Digital media.
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Mass media.
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| Genre/Form |
Textbooks.
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| Author |
Chalkley, Tony.
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| LC no. |
2011514620 |
| ISBN |
9780195572322 (paperback) |
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