| Description |
xii, 372 pages : illustrations ; 24 cm |
| Contents |
Pt. 1. The Basics. 1. Television, the Internet, and Consumer Demand. 2. Successful Media Technologies -- Pt. 2. The Analog Communication World. 3. Nonelectronic Media. 4. The Evolution of Broadcast Radio. 5. The Tragedy of Broadcast Regulation. 6. The Evolution of Broadcast Television. 7. The Evolution of Cable Television. 8. Early Direct Broadcast Satellites -- Pt. 3. The Digital Communication World. 9. Understanding Digital Media. 10. Networks and Pipelines. 11. The Internet. 12. The CB Fad: A Cautionary Tale -- Pt. 4. Future Digital Media. 13. Direct-to-Home Digital Broadcast Satellites. 14. Wireless Cable. 15. Digital Television. 16. Television by Mail. 17. Video on the Web |
| Summary |
After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean - for television, for computers, and for the popular culture where these video media reign supreme - is the subject of this timely book. Noted communications economist Bruce M. Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future - at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone |
| Analysis |
Convergence |
| Bibliography |
Includes bibliographical references (pages 352-365) and index |
| Subject |
Digital television -- Economic aspects -- United States -- Forecasting.
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Digital video -- Economic aspects -- United States -- Forecasting.
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Telecommunication -- United States -- Forecasting.
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Mass media -- Audiences.
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Television broadcasting -- United States -- Forecasting.
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World Wide Web.
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| LC no. |
98039236 |
| ISBN |
0674003896 |
|
0674872991 |
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