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Book Cover
Streaming video
Author Fisher, C. M. (Colin M.)

Title General Motors and the Sullivan Principles : how a multinational company confronted Apartheid / Colin Fisher
Published London : Henry Stewart Talks, 2018

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Description 1 online resource (1 streaming video file (4 min.) : color, sound)
Series Business & management collection, 2056-4570
Henry Stewart talks. Business & management collection. This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors' director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Leon Sullivan and General Motors contributed to the end of the Apartheid in 1994
Summary This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing Apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Sullivan and General Motors contributed to the end of the Apartheid in 1994
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Multinational corporations and abusive states : should they stay put and make things better or withdraw?
Title from title frames
Subject Sullivan, Leon Howard, 1922-2001.
SUBJECT Sullivan, Leon Howard, 1922-2001. fast (OCoLC)fst01774767
Subject General Motors Corporation.
SUBJECT General Motors Corporation. fast (OCoLC)fst00534871
Subject Apartheid -- Economic aspects -- South Africa
Business ethics.
Corporations, American -- South Africa -- Case studies
Disinvestment -- Case studies
Disinvestment -- South Africa
International business enterprises -- Moral and ethical aspects
Social responsibility of business.
Apartheid -- Economic aspects.
Business ethics.
Corporations, American.
Disinvestment.
International business enterprises -- Moral and ethical aspects.
Social responsibility of business.
South Africa.
Genre/Form Case studies.
Form Streaming video
Other Titles Multinational corporations and abusive states : should they stay put and make things better or withdraw?
Multinational corporations and abusive states : should they stay put and make things better or withdraw?
Multinational corporations and abusive states : should they stay put and make things better or withdraw?