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Author Woolley, Samuel, author

Title Manufacturing consensus : understanding propaganda in the era of automation and anonymity / Samuel Wooley
Published New Haven ; London : Yale Univeristy Press, [2023]


Description 1 online resource
Contents Frontmatter -- Contents -- Preface -- Acknowledgments -- 1 Propaganda, Social Media, and Political Bots -- 2 Understanding Manufactured Consensus -- 3 State Use of Computational Propaganda -- 4 Automated Political Infl uencers -- 5 Social Media Companies, the Technology Industry, and Propaganda -- 6 Journalism and Political Bots -- Conclusion: Provocations, Solutions, and the Future of Manufacturing Consensus -- Notes -- Index
Summary "Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets--real people assuming false identities online--and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others."--Dust jacket
Bibliography Includes bibliographical references (pages 177-204) and index
Notes Print version record
Subject Social media -- Political aspects
Digital media -- Political aspects
Communication in politics -- Technological innovations
Propaganda -- Technological innovations
Disinformation -- Technological innovations
Communication in politics -- Technological innovations
Digital media -- Political aspects
Social media -- Political aspects
Sociology & anthropology.
Genre/Form Electronic books
Form Electronic book
ISBN 9780300269154