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Book Cover
Author Markovich, Sarit, author

Title Diskit Khartsan Ltd. in 2013 : hatching a solution / Sarit Markovich & Evan Meagher
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Tel Aviv-based Diskit Khartsan Ltd. sold sprays, traps, and netting to combat Blatta lateralis, the Israeli flying cockroach. The insect, slightly over one inch (2.54 cm) long and capable of flying short distances, was noisy, unsightly, and posed a risk of food contamination. Every heat wave brought more infestations, and consumers across the Mediterranean armed themselves with Diskit's HLHT brand products. HLH products generated nearly two-thirds of Diskit's annual revenues. During periods of low demand, local retailers resisted devoting significant shelf space to the bulky products, which meant that during periods of high demand stockouts occurred frequently and Diskit lost sales. This case study discusses this issue
Notes Originally Published in: Markovich, S., & Meagher, E. (2014). Diskit Khartsan Ltd. in 2013: Hatching a Solution. 5-214-253. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on online resource; title from home page (viewed on April 28, 2016)
Subject Diskit Khartsan (Firm)
Business enterprises -- Finance -- Case studies.
Competition -- Case studies.
Strategic planning -- Case studies.
Inventory shortages -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Meagher, Evan, author
ISBN 9781473969735 (ebook)