This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing Apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Sullivan and General Motors contributed to the end of the Apartheid in 1994
Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Multinational corporations and abusive states : should they stay put and make things better or withdraw?