| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The Power of Branding case is an analysis of the development and implementation of a branding strategy developed by Dover Downs Gaming and Entertainment, Incorporated, located in Dover, Delaware, USA. Dover Downs is a premier gaming and entertainment resort and one of a kind facility that provides horse racing, car racing, hotel accommodations, slot machines, sports betting, table games, a signature poker room, spa services and a host of eating outlets, jewellery, clothing, candy and a sports bar. The case provides information about how Dover Downs developed plans to build and grow as the announcement of competition from surrounding states emerged. Drawing 70 percent of its customers from the states of Pennsylvania, Maryland, Virginia and the District of Columbia, Dover Downs leaders recognized that to remain competitive, continuous improvements in gaming had to be a strategic venture to remain competitive |
| Notes |
Originally published in : Mayo, C., Mahee, R., & Fiorile, G. (2013). The power of branding: Dover Downs Entertainment, Inc. Journal of Hospitality & Tourism Cases, 2(3), 27-35 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Dover Downs Gaming and Entertainment, Inc. -- Case studies
|
|
Branding (Marketing) -- Case studies
|
|
Branding (Marketing)
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Mahee, Richard, author
|
|
Fiorile, George, author
|
| ISBN |
9781529707571 |
|
1529707579 |
|
