Title Portrayals of driving and alcohol in popular television programmes screened in Australia / Grant Noble ... [and others]

Published Canberra, ACT : Federal Office of Road Safety, 1990

Copies

Location	Call no.	Vol.	Availability
W'PONDS	363.1251 Nob/Pod		AVAILABLE

Description 155 pages ; 30 cm Series CR ; 90 CR ; 90 Summary A content of the portrayals of driving incidents and alcohol incidents in popular television programmes has been conducted, as well as the examination of a sample of alcohol advertisements. In general, the study concluded that driving is presented fairly responsibly on television watched by adults. Those incidents of irregular and dangerous driving which occurred were mainly found in American productions. A number of observations are made concerning the portrayal of alcohol and alcohol advertisements. Road accidents. Road safety. T V. Alcohol portrayals. Alcohol advertising Notes Report of a study carried out by members of the Psychology Dept. of the University of New England Bibliography Bibliography: pages 146-155 Notes CR no:90 0810-770X Subject Advertising -- Alcoholic beverages -- Australia. Advertising -- Alcoholic beverages. Aggressiveness on television. Automobile driving. Drinking and traffic accidents. Drinking and traffic accidents -- Australia. Drinking on television -- Australia. Drinking of alcoholic beverages. Drunk driving -- Australia. Mass media in traffic safety -- Australia. Mass media in traffic safety. Television broadcasting -- Australia -- Influence. Television programs -- Australia. Television -- Psychological aspects. Television -- Australia -- Psychological aspects. Author Noble, Grant. Australia. Federal Office of Road Safety. University of New England. Psychology Department ISBN 0642513635

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