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Book Cover
Book
Author Schommer, Jon C., 1962-

Title A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert
Published New York : Peter Lang, [2014]

Copies

Location Call no. Vol. Availability
 W'PONDS  615.10688 Sch/Sos  AVAILABLE
Description xiii, 192 pages ; 23 cm
Series Health communication ; volume 10
Health communication (New York, N.Y.) ; v. 10. 2153-1277
Contents Prescription drug information for consumers : how did we get here? -- Welcome to a prescription drug site -- Government-sponsored organizations : PubMed health -- why does it top the list? -- Information companies and tv-related sites -- Entering a health service portal -- In the brand's den -- Social media -- A prescription for change -- How to use a prescription drug website
Bibliography Includes bibliographical references and index
Subject Communication in pharmacy -- United States.
Pharmacy -- Information services -- Evaluation.
Advertising -- Drugs -- United States.
Telecommunication in medicine -- Law and legislation -- United States.
Drug Information Services.
Internet.
Advertising as Topic.
Consumer Health Information.
Prescription Drugs -- economics.
United States.
Author Glinert, Lewis.
LC no. 2013041249
ISBN 9781433125096 (hardcover) (alkaline paper)
1433125099 (hardcover) (alkaline paper)
9781433125089 (paperback) (alkaline paper)
1433125080 (paperback) (alkaline paper)