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Book Cover
Author Schommer, Jon C., 1962-

Title A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert
Edition First, New edition
Published New York : Peter Lang, 2013, c2014
Online access available from:
Peter Lang    View Resource Record  


Description 1 online resource
Series Health Communication ; v.10
Health communication (New York, N.Y.) ; v. 10. 2153-1277
Summary With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
Bibliography Includes bibliographical references and index
Subject Communication in pharmacy -- United States.
Pharmacy -- Information services -- Evaluation.
Advertising -- Drugs -- United States.
Telecommunication in medicine -- Law and legislation -- United States.
Drug Information Services.
Advertising as Topic.
Consumer Health Information.
Prescription Drugs -- economics.
United States.
Genre/Form Dictionaries.
Form Electronic book
Author Glinert, Lewis.
ISBN 9781453912393 (electronic bk.)