| Description |
1 online resource (143 pages) |
| Contents |
Chapter 1 Introduction: Insights on the New Aesthetic Patient Journey / Wendy Lewis -- chapter 2 Fundamentals of Clinic Marketing / Wendy Lewis -- chapter 3 Clinic Website--The Marketing Mothership / Wendy Lewis -- chapter 4 Web Marketing from Soup to Nuts / Wendy Lewis -- chapter 5 Your Online Reputation / Wendy Lewis -- chapter 6 The Secret Sauce of Content Marketing / Wendy Lewis -- chapter 7 Getting Social Media Savvy / Wendy Lewis -- chapter 8 F.I.T.: Facebook, Instagram, Twitter / Wendy Lewis -- chapter 9 Photo Sharing Platforms / Wendy Lewis -- chapter 10 The Value of Video / Wendy Lewis -- chapter 11 LinkedIn--The Most Trusted Network / Wendy Lewis -- chapter 12 Final Thoughts / Wendy Lewis |
| Summary |
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Cosmetics -- Marketing
|
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Beauty culture -- Marketing
|
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Surgery, Plastic -- Marketing
|
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Cosmetics.
|
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Cosmetic Techniques -- economics
|
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Beauty Culture -- economics
|
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Marketing of Health Services
|
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Social Media -- economics
|
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Cosmetics
|
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cosmetics.
|
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Cosmetics
|
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Cosmetics -- Marketing
|
| Form |
Electronic book
|
| ISBN |
9781498726733 |
|
1498726739 |
|
9781351230667 |
|
1351230662 |
|
9781351231756 |
|
1351231758 |
|
9781351228114 |
|
1351228110 |
|
1498726720 |
|
9781498726726 |
|
