Title How Kelon and Haier innovated to attract the local Chinese market / Xiaobai Shen

Published London : Henry Stewart Talks, 2015

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.)) : colour, sound Series Business & management collection Henry Stewart talks. Business & management collection Summary The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Innovation in China Title from title frames Subject Haier (Corporation) Ke long ji tuan (China) SUBJECT Haier (Corporation) fast (OCoLC)fst00771214 Ke long ji tuan (China) fast (OCoLC)fst01605521 Subject Creative ability in business -- China -- Case studies Electric household appliances industry -- China -- Case studies Technological innovations -- China Creative ability in business. Electric household appliances industry. Technological innovations. SUBJECT Electric industries -- China -- Case studies Subject China. Genre/Form Case studies. Form Streaming video

Other Titles Innovation in China HS talks H.S. talks Innovation in China HS talks H.S. talks Innovation in China HS talks H.S. talks

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