| Description |
1 online resource (xvii, 206 pages) : illustrations |
| Contents |
Copyright; Table of contents; Preface; Introduction; 1. Social media -- giving power to the people; 2. Communicating the best and the worst; 3. Piggies in the middle; 4. The making of the corporation/person; 5. The grand old lady of the internet; 6. Googling it; 7. The forgotten magic of article marketing; 8. From Citizen Kane tocitizen journalists; 9. Podcasting -- a toddlerwith a big future; 10. Social networking will be like air; 11. Viral velocity; 12. Video opens thefloodgates; 13. Putting the pieces of the puzzle together; 14. A peek at the future; References; Index |
| Summary |
Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts |
| Bibliography |
Includes bibliographical references (pages 195-200) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
Print version record |
|
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Internet marketing.
|
|
Viral marketing.
|
|
Web 2.0.
|
|
Electronic commerce -- Social aspects
|
|
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
|
|
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
|
|
BUSINESS & ECONOMICS -- Mail Order.
|
|
BUSINESS & ECONOMICS -- Marketing -- Direct.
|
|
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
|
|
Electronic commerce -- Social aspects
|
|
Internet marketing
|
|
Viral marketing
|
|
Web 2.0
|
| Form |
Electronic book
|
| ISBN |
9780749457518 |
|
0749457511 |
|
0749454660 |
|
9780749454661 |
|
