| Description |
xxxiv, 809 pages, 51 unnumbered page : color illustrations ; 26 cm |
| Contents |
Pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning -- Ch. 2. E-commerce business models and concepts -- Pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure -- Ch. 4. Building an e-commerce Web site -- Ch. 5. Online security and payment systems -- Pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts -- Ch. 7. E-commerce marketing communications -- Ch. 8. Ethical, social, and political issues in e-commerce -- Pt. 4. E-commerce in action. Ch. 9. Online retailing and services -- Ch. 10. Online content and media -- Ch. 11. Social networks, auctions, and portals -- Ch. 12. B2B e-commerce : supply chain management and collaborative commerce |
| Notes |
Previous ed.: 2007 |
| Bibliography |
Includes bibliographical references (page [R-1]-R-16) and index |
| Subject |
Electronic commerce.
|
|
Electronic commerce -- Social aspects.
|
|
Internet marketing.
|
|
Information technology.
|
| Author |
Traver, Carol Guercio.
|
| ISBN |
9780136006459 hardback |
|
0136006450 hardback |
|
