| Description |
xi, 424 pages : illustrations ; 25 cm |
| Contents |
Part 1. Strategic management -- 1. Event industry knowledge -- 2. Event concept -- 3. Event feasibility -- 4. Event venues and sites -- 5. Event legal compliance -- 6. Business and client relationships -- 7. Marketing strategies -- 8. Sponsorship -- 9. Budgets -- 10. Business risk -- 11. Event bids -- Part 2. Operational management -- 12. Project management -- 13. Promotion and public relations -- 14. Event staging -- 15. Human resource management -- 16. People performance -- 17. On-site services -- 18. Safety and security -- 19. Crowd procedures -- 20. Event protocol -- 21. Event catering -- 22. Environmental management -- 23. Event impacts and trends -- 24. Careers in a changing environment -- Appendices -- Bibliography -- Index |
| Summary |
Event management for tourism, cultural, business and sporting events |
|
"This book covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage an event. They will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event." - back cover |
| Notes |
Previous ed.: 2005 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entertainment events -- Planning.
|
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Entertainment events -- Management.
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Special events -- Planning.
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Special events -- Management.
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Tourism.
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| ISBN |
9780733988806 paperback |
|
0733988806 paperback |
|
