Attitudes, rivers, and environmental fixes -- Reading water and minds -- Attitude change: Aldo Leopold meets the Bennington women -- Attitudes are not everything -- Educating the public ... and other disasters -- NORMS -- Aldo Leopold and the flying horse -- Avoiding the cognitive fix keeper hole -- Going with the flow -- Increasing the flow: activating and creating norms -- Thinking beyond the rim
Summary
Solving environmental problems requires a scientific understanding of public attitudes. Bringing together theory and practice, 'Navigating Environmental Attitudes' provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action
