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Book Cover
Author Schmedders, Karl, author

Title Fueling sales at EuroPet / Karl Schmedders, I. Campbell Lyle
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary EuroPet S.A. was a multinational company operating gas stations in many European countries. There was a growing propensity for supermarkets to attach gas stations to their retail operations, which was developing into a major threat to EuroPet. As a result, in the mid-1990s, the company began to develop and brand its own convenience stores co-located with its gas stations. However, the company was spending much more on advertising the convenience stores than its competitors did. Management now had to decide if the increase in sales attributed to advertising efforts justified the advertising spend by analyzing the market data from one large metropolitan area: Marseille, France
Notes Originally published: Schmedders, K., & Lyle, I. C. (2007). Fueling sales at EuroPet. 5-307-505. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on XML content
Subject EuroPet -- Case studies
Petroleum industry and trade -- France -- Marseille -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Lyle, I. Campbell, author
ISBN 9781473992368 (ebook)