| Description |
1 online resource (266 pages) |
| Contents |
Praise for Niche Marketing For Coaches and Hannah McNamara; Acknowledgements; Contents; Introduction; Section 1 Getting Your Ducks in a Row; chapter one Using Coaching Tools; chapter two Choosing Your Niche; chapter three Positioning; chapter four Pricing; Section 2 Start Shooting Those Ducks!; chapter five Your Marketing Message; chapter six Networking; chapter seven Public Relations (PR); chapter eight Public Speaking; chapter nine Getting Started on the Internet; chapter ten Other Marketing Methods; chapter eleven Asking for the Business!; chapter twelve Creating Your Marketing Plan |
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Chapter thirteen Making It Happen!The Coach Files; Suggested Reading; Are You a Member Yet? |
| Summary |
This work includes all the tools you need to succeed in coaching. ""Niche Marketing for Coaches"" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants an |
| Notes |
Print version record |
| Subject |
Personal coaching -- Marketing
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Executive coaching -- Marketing
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Employees -- Coaching of -- Marketing
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Market segmentation.
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Market segmentation
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| Form |
Electronic book
|
| ISBN |
9781854186331 |
|
1854186337 |
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