| Description |
1 online resource : illustrations |
| Contents |
Introduction / Wolfgang Donsbach, Michael W. Traugott -- History, philosophy of public opinion and public opinion research. Nature of public opinion. Public and public opinion in political theories / Vincent Price -- Deliberating public and deliberative polls / Peter Neijens -- News as a reflection of public opinion / Thomas E. Patterson -- Advocacy : alternative expressions of public opinion / Kurt Lang, Gladys Engel Lang -- Studying elite vs mass opinion / Ursula Hoffmann-Lange -- Internet as a new platform for expressing opinions and as a new public sphere / Bernhard Debatin -- Popular communication and public opinion / Debra Merskin, Jonathan David Tankel -- Development of public opinion research. Historical roots of public opinion research / Anthony Oberschall -- Mass-observation and modern public opinion research / Murray Goot -- Start of modern public opinion research / Hans L. Zetterberg -- Public opinion research in emerging democracies / Robert Mattes -- Theories of public opinion formation and change. Knowledge and attitudes / Penny S. Visser, Allyson Holbrook, Jon A. Krosnick -- Conceptions of attitudes and opinions / Roger Tourangeau, Mirta Galešić -- Theories on the perception of social reality / William P. Eveland, Jr., Carroll J. Glynn -- Pluralistic ignorance and nonattitudes / Patricia Moy -- Methodology. Design of surveys. Methodological strengths and weaknesses of survey research / Herbert F. Weisberg -- Uses and misuses of polls / Michael W. Traugott -- Face-to-face surveys / Jennifer Dykema, Danna Basson, Nora Cate Schaeffer -- Surveys by telephone / Paul J. Lavrakas -- Self-administered paper questionnaires / Don A. Dillman, Nicholas L. Parsons -- Internet surveys / Vasja Vehovar, Katja Lozar Manfreda, Gasper Koren -- Different survey modes and international comparisons / Yang-chih Fu, Yun-han Chu -- Sampling / Colm O'Muircheartaigh -- Survey non-response / Adam J. Berinsky -- Split ballots as an experimental approach to public opinion research / Thomas Petersen -- Panel surveys / Jochen Hansen -- Focus groups and public opinion / David L. Morgan, Collin E. Fellows -- Content analyses and public opinion research / Winfried Schulz -- Measurement of public opinion. Designing reliable and valid questionnaires / Kenneth A. Rasinski -- Psychology of survey response / Norbert Schwarz -- Use of scales in surveys / Michael Häder -- Use of visual materials in surveys / Thomas Petersen -- Validation studies / Michael W. Traugott -- Identifying value clusters in societies / Hans L. Zetterberg -- Social and political environment of public opinion research. Legal status of public opinion research in the world / Wolfgang Donsbach, Uwe Hartung -- Attitudes of the public toward public opinion research and polling / Anne Hildreth -- Attitudes of journalists toward public opinion research / David H. Weaver -- Codes of ethics and standards in survey research / Tom W. Smith -- Archiving poll data / Wolfgang Jagodzinski, Meinhard Moschner -- Uses and effects of public opinion research. News media's use of opinion polls / Frank Brettschneider -- Use of surveys by governments and politicians / Robert M. Eisinger -- Use of public opinion research in propaganda / Michael Kunczik, Eva Johanna Schweitzer -- Effects of published polls on citizens / Sibylle Hardmeier -- Special fields of application. Use of surveys as legal evidence / Anne Niedermann -- Public opinion and the economy / Lutz M. Hagen -- Marketing research / Humphrey Taylor -- Social indicators and the quality of life / John P. Robinson -- Assessing long-term value changes in societies / Ottar Hellevik -- Exit polls and pre-election polls / Kathleen A. Frankovic -- International comparative surveys : their purpose, content and methodological challenges / Marta Lagos -- Use of voter research in campaigns / Fred Steeper |
| Summary |
An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Exit polling (Elections) -- Handbooks, manuals, etc.
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Public opinion polls -- Handbooks, manuals, etc.
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Public opinion polls -- Methodology -- Handbooks, manuals, etc.
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| Genre/Form |
Handbooks and manuals.
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Handbooks and manuals.
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| Form |
Electronic book
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| Author |
Donsbach, Wolfgang, 1949-
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|
Traugott, Michael W.
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| ISBN |
1446206513 (electronic bk.) |
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9781446206515 (electronic bk.) |
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