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Book Cover
Book
Author Rampton, Sheldon, 1957-

Title Trust us, we're experts! : how industry manipulates science and gambles with your future / by Sheldon Rampton and John Stauber
Published New York : Jeremy P. Tarcher/Putnam, 2001

Copies

Location Call no. Vol. Availability
 W'PONDS  659.2 Ram/Tuw  AVAILABLE
 W'PONDS  659.2 Ram/Tuw  DUE 17-04-24
 MELB  659.2 Ram/Tuw  AVAILABLE
 W'BOOL  659.2 Ram/Tuw  AVAILABLE
Description 360 pages ; 22 cm
Summary "In Trust Us, We're Experts! journalists Sheldon Rampton and John Stauber unmask the sneaky and widespread methods industry uses to influence opinion through bogus reports, doctored data, and manufactured facts. Rampton and Stauber show how corporations and public relations firms have seized upon remarkable new ways of exploiting your trust to get you to buy what they have to sell: letting you hear their pitch from a neutral third party, such as a professor or a pediatrician or a soccer mom or a watchdog group." "The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they say. In many cases, they have been paid handsomely for their "opinions.""--BOOK JACKET
Notes Includes index
Bibliography Includes bibliographical references (pages 321-354) and index
Subject Industrial publicity -- Corrupt practices -- United States.
Corporations -- Public relations -- Corrupt practices -- United States.
Public relations consultants -- Corrupt practices -- United States.
Public relations firms -- Corrupt practices -- United States.
Expertise -- Corrupt practices -- United States.
Endorsements in advertising -- Corrupt practices -- United States.
Deceptive advertising -- United States.
Risk perception -- United States.
Consumer protection -- United States.
Business ethics -- United States.
Author Stauber, John.
LC no. 00062920
ISBN 158542059X