| Description |
1 online resource (xv, 426 pages) : illustrations |
| Series |
Advances in international marketing, 1474-7979 ; v. 17 |
|
Advances in international marketing ; v. 17
|
| Contents |
Preface / S. Tamer Cavusgil -- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp -- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo -- Niche strategy and export performance / Antonella Zucchella, Giada Palamara -- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega -- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen -- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod -- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber -- Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri -- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng -- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann -- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn -- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen -- Are internet firms global? / Stephen Chen -- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral -- Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett -- How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney |
| Summary |
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Export marketing -- Congresses.
|
|
Internet marketing -- Congresses.
|
| Genre/Form |
Conference papers and proceedings.
|
|
Conference papers and proceedings.
|
| Form |
Electronic book
|
| Author |
Rialp, Alex.
|
|
Rialp, Josep.
|
| ISBN |
0080465714 (electronic bk.) |
|
184950458X (electronic bk.) |
|
9780080465715 (electronic bk.) |
|
9781849504584 (electronic bk.) |
|
