Title International market entry strategies

Edition 5th ed Published [Ottawa, Ont.] : FITT, ©2008

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International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online
International Business Online

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Description 1 online resource (vii, 278 pages : color illustrations) Series FITTskills FITTskills. Contents 1. Strategic planning for market entry -- 2. Barriers to entry -- 3. Market entry strategy selection -- 4. Agents, distributors and trading houses -- 5. E-commerce -- 6. Strategic alliances, licensing and franchising -- 7. Foreign direct investment -- 8. Finding the right partner -- 9. Negotiating a partnership agreement -- 10. Managing international business operations -- 11. Exit strategies Notes Issued also in French under title: Les stratégies d'entrée sur les marchés internationaux Bibliography Includes bibliographical references and index Subject Export marketing -- Management -- Textbooks International business enterprises -- Management -- Textbooks Strategic planning -- Textbooks Export marketing -- Management. International business enterprises -- Management. Strategic planning. Genre/Form Textbooks. Form Electronic book Author Forum for International Trade Training.

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