| Description |
xv, 500 pages : illustrations ; 25 cm |
| Contents |
1. State-of-the-art review of research in international marketing management / Masaaki Kotabe -- 2. Market orientation, learning orientation, and innovativeness in the global marketplace: moderating roles of organizational memory and market turbulence / G. Tomas M. Hult and Destan Kandemir -- 3. The dynamics of international market withdrawal / Pieter Pauwels and Paul Matthyssens -- 4. Regionalization of multinationals: implications for research in international marketing / M. Krishna Erramilli -- 5. Managerial preferences for strategic alliance attributes: some global contrasts / David B. Montgomery and Allen M. Weiss -- 6. The political economy explanation of international market entry mode choice: an exploratory study / Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil -- 7. Foreign market entry modes: a sequentially embedded decision approach / F. Esra Gencturk -- 8. Measurement problems in cross-national consumer research: the state-of-the-art and future research directions / Attila Yaprak -- 9. Experimental economic approaches to international marketing research / Nancy R. Buchan -- 10. Culture theory in international marketing: an ontological and epistemological examination / Cheryl C. Nakata -- 11. Language and culture: linguistic effects on consumer behavior in international marketing research / Shi Zhang, Bernd H. Schmitt and Hillary Haley -- 12. International product strategies: an integrative framework / Preet S. Aulakh -- 13. Dynamics of international brand architecture: overview and directions for future research / Susan P. Douglas and C. Samuel Craig -- 14. Global brands: does familiarity breed contempt? / Johny K. Johansson and Ilkka A. Ronkainen -- 15. International advertising research: standardization/adaptation and the future / John K. Ryans, Jr. and David A. Griffith -- 16. Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited / P. Rajan Varadarajan and Manjit S. Yadav -- 17. Roles and consequences of electronic commerce in global marketing / Saeed Samiee -- 18. Privacy protection and global marketing: balancing consumer and corporate interests / Ravi Sarathy -- 19. Global diffusion models: back to the future / V. Kumar -- 20. Country equity and product-country images: state-of-the-art in research and implications / Nicolas Papadopoulos and Louise A. Heslop -- 21. Introduction to a global scorecard: industry practice and international implications / Camille P. Schuster -- 22. The development and use of a global marketing and sales scorecard / Robert L. Engle -- 23. Country of origin effect: synthesis and future direction / Narasimhan Srinivasan and Subhash C. Jain |
| Summary |
Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing |
| Analysis |
Marketing |
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Marketing |
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Sales & marketing |
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International economics |
| Notes |
"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001".-Pref |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Export marketing -- Research -- Congresses.
|
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Foreign trade promotion -- Research -- Congresses.
|
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Export marketing -- Research -- United States -- Congresses.
|
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Foreign trade promotion -- Research -- United States -- Congresses.
|
| Genre/Form |
Kongress
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Conference papers and proceedings.
|
| Author |
Jain, Subhash C., 1942-
|
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State of the Art of Research in International Marketing Conference (2001 : University of Connecticut)
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| LC no. |
2003049105 |
| ISBN |
1840649461 : |
|
1845426363 paperback |
|
