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Book Cover
Streaming video
Author Gupta, Anil K., 1949-

Title Haier globalization of market presence / Anil K. Gupta
Published London : Henry Stewart Talks, 2021

Copies

Description 1 online resource (1 streaming video file (4 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study looks at Haier's expansion into the US market as an example of choosing country markets, and market segment within the country, as part of the process of globalizing its market presence
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Globalization of market presence
Title from title frames
Subject Haier (Corporation)
SUBJECT Haier (Corporation) fast (OCoLC)fst00771214
Subject Electric industries -- China
Export marketing -- China -- Case studies
International business enterprises -- China
Commerce.
Electric industries.
Export marketing.
International business enterprises.
SUBJECT China -- Commerce -- United States
United States -- Commerce -- China
Subject China.
United States.
Genre/Form Case studies.
Form Streaming video
Other Titles Globalization of market presence
Globalization of market presence
Globalization of market presence