Limit search to available items
Book Cover
Author Hogarth, Mary, 1968- author

Title Writing Feature Articles : Print, Digital and Online / Mary Hogarth
Edition Fifth edition
Published Abingdon, Oxon ; New York, NY : Routledge, 2019
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource
Contents Cover; Half Title; Title Page; Copyright Page; Table of contents; List of Figures; List of Tables; List of Contributors; Foreword; Acknowledgements; 1 Introduction; Elementary skills and resources; Learning your trade; Set up a workspace; Gathering experience and networking; Getting published; Engage editorial teams; Work placement opportunities; 2 Life as a freelance; Books, equipment and resources; A productive home office; Tools for organising data; Writing is a business; Organising your time; Getting commissions; Workflow and business records; Set the rate and rights
3 Ideas are everywhereIdeas as a staff writer; News stories; Press releases; Social media and the letters' page; How to get ideas as a freelance; Finding suitable target markets; Where to look; Ideas from B2B magazines and professional journals; Books are a great source of inspiration; A word about techniques; Get creative; Using formulas and word associations; Linear-logical thinking; Develop a specialism; An essential checklist; 4 Market research; Researching magazine markets; Analyse adverts; What media kits will tell you; Content analysis; Online opportunities; Target new start-ups
Background researchPersonal experience and legwork; From legwork report to feature; Build up your contacts; Assessment of sources; Social media and online resources; A word on experts; Interview strategies; Effective approaches; Some dos and don'ts; Interview notes; Quoting and paraphrasing; How to organise notes; Creative questioning; Questions not to ask; Persuasion techniques; Awkward questions; Something to hide?; When to get legal advice; How to elicit good quotes; Choose the best interview method; Acknowledge your sources; Establish bonds with contacts; Verification skills
Dealing with editorsDealing with rejection; 6 Turn ideas into articles; Feature opportunities; Celebrity stories; Changing times; Pitfalls; Your approach; Children; Different approaches; Pitfalls; Your approach; Crime; Different approaches; Pitfalls; Your approach; Education; Different approaches; Pitfalls; Your approach; Health and medicine; Different approaches; Pitfalls; Your approach; Old age or retirement; Different approaches; Pitfalls; Your approach; Travel; Different approaches; Pitfalls; Your approach; Books; 7 Research and interview techniques; Finding reliable sources
Newspaper marketsAn emphasis on features; Specialists in demand; Local papers; Examples of local stories; Reporting experience; National papers; Features with topical pegs; When local becomes national; Further resources; 5 How to pitch successfully; An editor's point of view; Preparing to pitch; The pitch; Example 1: a travel magazine editor receives a phone call; Example 2: the woman's magazine editor receives a call; Pitch via email; An example of a pitch; Multiple pitches; Develop a network; Organising commissioned articles; Start a feature file; Problem features; When to send specs
Summary Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online. Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice. Topics include: Life as a freelance Building a professional profile Telling a story with images Developing a specialism Interviewing skills Profile and interview articles Working in publicity and advertising A career in magazinesand newspapers Getting published overseas Understanding issues in media law and regulation The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice
Bibliography Includes bibliographical references and index
Notes Mary Hogarth is an experienced educator, media specialist and writer, who was previously Head of Features Journalism at Southampton Solent University before joining Bournemouth University. Mary also runs a consultancy practice, The Magazine Expert Ltd (, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies
Online resource; title from PDF title page (EBSCO, viewed April 8, 2019)
Subject Feature writing -- Technique
Journalism -- Authorship
Form Electronic book
ISBN 1315297981 (electronic bk. : Mobipocket)
131529799X (electronic bk.)
1315298007 (electronic bk. : PDF)
1315298015 (electronic bk.)
9781315297989 (electronic bk. : Mobipocket)
9781315297996 (electronic bk.)
9781315298009 (electronic bk. : PDF)
9781315298016 (electronic bk.)