| Description |
1 online resource (395 pages) |
| Contents |
Part I. Context -- 1. Food events, festivals and farmers markets: an introduction / C. Michael Hall and Liz Sharples -- 2. Food events and the local food system : marketing, management and planning issues / C. Michael Hall and Liz Sharples -- 3. From haggis to high table : a selective history of festival and feast as mirrors of British landscape and culture / Ian D. Rotherham -- Part II. Food events and festivals -- 4. Conceptualizing festival-based culinary tourism in rural destinations / Carol Kalkstein-Silkes, Liping A. Cai and Xinran Y. Lehto -- 5. Case study on the use of Scottish food events in promoting Scottish tourism and food / Wendy Barrie -- 6. Food and wine festivals : stakeholders, long-term outcomes and strategies for success / Anne-Marie Hede -- 7. Ludlow Marches Food and Drink Festival / Liz Sharples and Howard Lyons -- 8. Food and wine events in Tasmania, Australia / Stuart Crispin and Dirk Reiser -- Part III. Wine and drink festivals -- 9. Apples, cider and celebration / Liz Sharples -- 10. Segmenting wine festival visitors using their personal involvement with wine / Jingxue (Jessica) Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd and Sally Linton -- 11. Beer festivals : a case study approach / Howard Lyons and Liz Sharples -- 12. Wine connoisseurs or curious tourists? The participants in wine festivals / Meg Houghton -- Part IV. Farmers markets -- 13. The authentic market experience of farmers' markets / C. Michael Hall, Richard Mitchell, David Scott and Liz Sharples -- 14. Connecting farmers markets and tourist in New Brunswick, Canada / Lee Jolliffe -- 15. From sake to sea urchins : food and drink festivals and regional identity in Japan / Atsuko Hashimoto and David J. Telfer -- 16. The Airey's Inlet Farmers' Markets : where the coast meets the ranges / Anne-Marie Hede -- 17. Farmers' markets as events for local cultural consumption : the Otago Farmers' Market (Dunedin, New Zealand) explored / Richard Mitchell and David Scott -- 18. Case study : the tale of three markets / Jane F. Eastham -- Part V. Conclusions -- 19. Food festival research methods and approaches / Howard Lyons -- 20. Future issues and trends : food events, festivals and farmers' markets / C. Michael Hall and Liz Sharples |
| Summary |
This book "is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area."--Product description |
| Notes |
Description based upon print version of record |
| Bibliography |
Includes bibliographical references (pages 345-348) |
| Notes |
Original version xxii, 351 p., [16] p. of plates : ill. (some col.) ; 24 cm |
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System requirements for PC users: Internet Explorer 5.5 and above, Adobe Acrobat reader 6.0.2 and above. For Mac users: Safari 1.2 and above, Adobe Acrobat reader 7.0 and above |
| Subject |
Farm produce -- Marketing.
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Festivals -- Marketing.
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Food -- Marketing.
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Tourism -- Marketing.
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Wine tourism.
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| Form |
Electronic book
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| Author |
Hall, Colin Michael, 1961-
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Sharples, Liz.
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| ISBN |
0080887953 (electronic bk.) |
|
0750683805 (paperback) |
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9780080887951 (electronic bk.) |
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9780750683807 (paperback) |
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