Information procesing model of financial communication -- Financial ability, socialization and communication -- Consumer motivation and financial communication -- Opportunity and financial communication -- Media integration of financial communications -- Digital media and financial communication -- Financial communication and corporate social responsibility practice -- Financial disclosure and communication -- The future of financial communication
Summary
"Financial Communications" examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry
