2008

Bundling in banking : strategy to increase profits

Koderisch, Martin, (Senior Consultant, Simon-Kucher & Partners, UK)



 

2008

Communicating and promoting financial services

Manton, Steve.



 

2008

Customer management in financial services

Machtynger, Liz.



 

2007

Emerging perspectives on the marketing of financial services

 

2008

Financial services distribution

Devlin, James F. (Professor of Marketing, University of Nottingham, UK)



 

2013

Financial services marketing : an international guide to principles and practice

Ennew, Christine.
2nd ed


 

2012

The financial services marketing handbook : tactics and techniques that produce results

Ehrlich, Evelyn, 1950-
2nd ed


 

2004

The financial services marketing handbook : tactics and techniques that produce results

Ehrlich, Evelyn, 1950-
1st ed


 

2012

The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results

Ehrlich, Evelyn
2nd ed


 

2016

Financial Services Sales Handbook : a Professionals Guide to Becoming a Top Producer

Clifton T. Warren



 

2008

Internet banking

Waite, Kathryn.



 

2008

Introduction to financial services marketing

Harrison, Tina.



 

2010

Marketing financial services

Farquhar, Jillian
Second edition
Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010

Request It 

2008

Pricing determinants and decisions in financial services

Estelami, Hooman.



 

2008

Product management and product elimination

Harness, David R.



 

2008

Protecting the bottom-line in a downturn : how the financial services industry should navigate through the crisis

Schmidt-Gallas, Dirk (Partner and Managing Director, Simon-Kucher & Partners, Germany)



 

2014

The Routledge Companion to Financial Services Marketing

Harrison, Tina

[Place of publication not identified] : Taylor and Francis Ltd, 2014

 

2008

Switching banks : gone but not forgotten

Garland, Ron, 1948-