Title Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright

Published Jordan Hill, Oxford : Heinemann Professional Pub., 1990

Copies

Location	Call no.	Vol.	Availability
MELB	332.10688 M345E		AVAILABLE

Description xvii, 244 pages : illustrations ; 24 cm Series The Marketing series Marketing series (London, England) Analysis Financial institutions Marketing Notes "Published on behalf of the Chartered Institute of Marketing." Bibliography Includes bibliographical references (pages 236-242) and index Subject Advertising -- Financial services industry -- Great Britain. Bank marketing -- Great Britain. Financial institutions -- Marketing. Financial services industry -- Great Britain. Author Ennew, Christine. Watkins, Trevor. Wright, Mike, 1952- Chartered Institute of Marketing. ISBN 0434922021 0750604131

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