Title Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen

Published London ; New York : Routledge, 2002

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Description 1 online resource (xiv, 373 pages) : illustrations Series Routledge advances in management and business studies Routledge advances in management and business studies. Bibliography Includes bibliographical references (pages 345-356) and index Notes Print version record Subject Relationship marketing. Service industries -- Marketing. Relationship marketing -- Finland -- Case studies Advertising agencies -- Customer services -- Finland -- Case studies BUSINESS & ECONOMICS -- Advertising & Promotion. Relationship marketing. Service industries -- Marketing. Relationship marketing -- Finland. Advertising agencies -- Customer services -- Finland. Advertising agencies -- Customer services Relationship marketing Service industries -- Marketing Finland Genre/Form Case studies Form Electronic book ISBN 0203280776 9780203280775

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