| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Garrett and Susan, operators of the Intergalactic Food Truck, have been successfully serving customers in Western North Carolina for the past three years. Despite some natural growing pains early on, the operators have seen steady increases in business and have established a mutually beneficial relationship with a local microbrewery. However, the operators are worried about growing competition and the everyday responsibilities of running a business |
| Notes |
Originally Published InDeale, C. S., & Schoffstall, D. G. (2016). Food 'trucks' for thought. Journal of Hospitality & Tourism Cases, 5(1), 31-39 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Intergalactic Food Truck -- Case studies
|
|
Food service management -- Case studies
|
|
Food trucks -- North Carolina
|
|
Food service management
|
|
Food trucks
|
|
North Carolina
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Schoffstall, Donald G., author
|
| ISBN |
9781529712896 |
|
1529712890 |
|
