| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Dominos Pizza, received notification of the existence of a number of damaging videos that had been posted online. The videos showed Dominos employees taking inappropriate and illegal actions while preparing food that was allegedly being served to customers. McIntyre knew that amateur videos filmed in one store could seriously damage the entire Dominos brand, not to mention put the company at legal risk. The question for McIntyre is how to ensure that Dominos responds in the best way possible to mitigate the negative impact of this social media crisis |
| Notes |
Originally published: Peeples, A., Vaughn, C., & ORourke, J. S. (2009). Domino's "special" delivery: Going viral through social media (A). 09-13 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Domino's Pizza (Firm)
|
| SUBJECT |
Domino's Pizza (Firm) fast |
| Subject |
Pizza industry -- United States
|
|
Social media -- Economic aspects -- United States
|
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Food contamination -- United States
|
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Food contamination
|
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Pizza industry
|
|
Social media -- Economic aspects
|
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United States
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Vaughn, Christina, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406668 |
|
1526406667 |
|
