| Description |
1 online resource : illustrations (black and white) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Contents; Lists of figures; List of tables; List of contributors; PART I: Introduction; 1 Introduction; 2 Methodological approaches to festival research; 3 The value of festivals; 4 The meaning of festivals: reconfiguring the semiotic approach; PART II: Sustainability; 5 Valuing the impacts of festivals; 6 Festivals and social sustainability; 7 Evaluating the sociocultural effects of festivals : developing a comprehensive impact correlation model and its application; 8 Influencers of environmental sustainability success at festivals |
|
PART III: Festival management9 Managing festival volunteers: the HELPERS model; 10 The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals; 11 Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets; 12 The innovation of arts festivals: concepts, approaches and effects; 13 Managing networks of meaning in arts festival productions; PART IV: Festival marketing; 14 Festivals and sponsorship: a strategic marketing approach |
|
15 Festivals' role in branding a destination: a case study of the Barbaros Strawman Festival in Izmir, Turkey16 Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico; 17 Festivals and social media: a co-created transformation of attendees and organisers; PART V: Strategic use of festivals; 18 Leveraging a festival to build bridges in a divided city; 19 Extending the exit brand: from Serbia's fortress to Montenegro's coast; 20 The eventful city in a complex economic, social and political environment: the case of Macau |
|
21 Protesting @ Auckland Pride: when a community stakeholder becomes alienated22 Festivals as devices for enhancing social connectivity and the resilience of rural communities; 23 Geelong's rousing motoring 'Revival'; PART VI: Festival experiences; 24 Understanding feelings, barriers, and conflicts in festivals and events: the impact upon family QOL; 25 Festivity and attendee experience: a confessional tale of discovery; 26 Information and communication technology and the festival experience |
|
27 How do residents experience their own festivals? A qualitative approach to meanings and experiences28 Feminist politics in the festival space; PART VII: Types of festivals; 29 Food and wine festivals as rural hallmark events; 30 Positioning in Montserrat's festivals: music, media, and film; 31 Music events and festivals: identity and experience; 32 Religious and spiritual festivals and events; 33 Australia celebrates: an exploration of Australia Day festivals and national identity; PART VIII: Cultural perspectives on festivals |
| Summary |
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics |
| Subject |
Festivals.
|
|
Festivals -- Social aspects
|
|
Festivals -- Management
|
|
TRAVEL -- Food, Lodging & Transportation -- General.
|
|
community festivals.
|
|
cultural festivals.
|
|
events.
|
|
festivals.
|
|
festivals and regeneration.
|
|
festivals and the environment.
|
|
festival experience.
|
|
festival management.
|
|
festival planning.
|
|
film festivals.
|
|
food and wine festivals.
|
|
music festivals.
|
|
religious festivals.
|
|
risk and festival management.
|
|
sustainability and festivals.
|
|
Festivals
|
|
Festivals -- Management
|
|
Festivals -- Social aspects
|
| Form |
Electronic book
|
| Author |
Mair, Judith., editor
|
| ISBN |
9781351736756 |
|
1351736752 |
|
9781351736763 |
|
1351736760 |
|
9781351736749 |
|
1351736744 |
|
9781315186320 |
|
1315186322 |
|
