| Description |
2 videodisc (DVD)s (236 min.) : sound, color with black and white sequences ; 4 3/4 in |
| Contents |
Part 1. The Happiness machines. Explores the emotional connection to consumerism and the psychological motivation of desires over needs through the historical context of the early 20th century; the use of propaganda and the promotion of Freudian ideologies. The work of Edward L. Bernays, public relations specialist and nephew of Freud, is discussed -- Part 2. The Engineering of consent. Post-WWII growth of psychoanalysis in America. Comments on the work of Ernest Dichter -- Part 3. There is a policeman inside all our heads, he must be destroyed. 1960's questioning of Freudian principles, liberation of feelings vs. suppressing primitive animal instincts -- Part 4. Eight people sipping wine in Kettering : "Satisfaction of individual feelings and desire is our highest priority." How politicians in Britain and America create, control and respond to this idea |
| Summary |
Four programs describing the psycho/social issues affecting 20th century consumerism against the backdrop of the development of Freudian psychology |
| Notes |
Each segment: 59 minutes |
| Event |
Videorecording of the 2002 BBC series, Century of the Self, Programmes 1-4 |
| Notes |
DVD |
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Available for Deakin University staff and students only |
| Subject |
Freud, Sigmund, 1856-1939.
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Bernays, Edward L., 1891-1995.
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Dichter, Ernest, 1907-1991.
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Consumers.
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Economics -- Psychological aspects.
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Motivation research (Marketing)
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Advertising.
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| Genre/Form |
Video recordings.
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| Author |
Curtis, Adam, 1955-
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British Broadcasting Corporation.
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